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media relations

The practice of public relations is essentially building a relationship your company's stakeholder groups; it ensures that specific messages reach your stakeholders.

Key messages build a set of perceptions about your brand and shape the way that people recognise and understand your brand.

Verve excels at positioning messages about your business to a wide range of publications including broadcast, press and online, targeting each of your stakeholder groups.

Return on Investment from PR

The value of PR is measurable and we can help you determine your return on investment from PR. Our typical ROI with clients is ten times their investment with us if you measure the column space achieved and compare it with the cost of adverrtising in the same space.

We usually achieve sounds results within the first three months of working with a new client, and firmly establish the client in the minds of the media within six months.

These are the key areas with which we can assist clients:

Public Relations Strategy

  • We research, recommend, write and deliver a comprehensive and documented public relations strategy for your company

Target Media

  • We inform you of whom we believe you should develop a relationship within the media

Press Releases

  • Research, interviews, sourcing for quotes, writing and distribution

Newsletters

  • We write and distribute corporate newsletters, positioning your company on a regular basis so that your service or product is first in mind when a decision is made to purchase

Editorial pieces

  • We research, write draft editorial pieces and inform correpondents about the 'whitepapers' for use in their publications

Columns

  • We bring about regular opportunities for contributing content to magazines or newspapers for example, positioning you as an expert in your field

Expert Comment

  • We position your spokespeople to the media for commentary when expert opinion is required; we alert the media, resulting in stories in the papers, magazines and in features on television

Interviews and Photo Opportunities

  • We arrange one on one interviews or media briefings, including photo opportunities in newspapers and magazines

Publicity

  • Verve devises and executes promotions strategies for clients who require customer traffic. This includes introductions, creating buzz and promoting by telemarketing, business development visits or EDM.

2008 clients for PR are:

 

 
 
 
PRACTICE STREAMS